Hyrox founders invest in nutrition company Xenom

The Hyrox founders have made an investment in Xenom, a company focused on sports nutrition and recovery products. At the same time, a strategic partnership between the two parties has been announced.

The deal goes beyond pure finance: Hyrox and Xenom aim to develop products and services together that meet the needs of functional fitness athletes. This strengthens Hyrox's position beyond the competition floor.

For Dutch Hyrox athletes, this news is relevant because it shows the brand is increasingly expanding into adjacent markets such as nutrition and recovery. Whether Xenom products will also become available on the Dutch market has not yet been announced.