Sara Sigmundsdóttir launches her own coaching app, 3407

Sara Sigmundsdóttir is a well-known name in the CrossFit world. The Icelandic athlete made her debut at the CrossFit Games in 2015 and has built an impressive career ever since.

Now she is taking a step beyond the competition floor. Sigmundsdóttir is launching her own coaching app called 3407, through which she aims to translate her years of experience into programming for the broader CrossFit community.

The app targets athletes who want to train using programs built on her knowledge and background. In doing so, she follows a growing trend of elite athletes offering their expertise directly to the public through digital platforms.

For Dutch CrossFit fans, this is an interesting development. Whether 3407 will gain traction beyond Iceland and the international elite remains to be seen in the months ahead.