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CrossFit stops publishing after AI-use allegations

16 September 2026, 08:21 (7 days ago) · BurpeeTalk News editorial

AI-generated image. Not the actual situation or people.

Andrew Hiller published a video on August 28 that quickly caused a stir in the CrossFit world. From the 5:50 mark, he showed that recent articles on the official CrossFit website had reportedly been generated by AI.

The articles in question were written by Stephane Rochet and appeared on the CrossFit website. Hiller presented evidence suggesting the texts had not been written by a human, but by a language model.

After the video appeared, CrossFit HQ notably stopped publishing new articles. Whether this is directly related to the allegations has not been officially confirmed, but the timing raises questions.

The situation highlights how significant Hiller's influence is within the CrossFit community. His videos have previously led to responses from CrossFit HQ and other parties on multiple occasions.

Read the original at The Barbell Spin

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