FitLab bought Assault Fitness for $55 million, now bankrupt

Court documents reveal that FitLab acquired the well-known fitness brand Assault Fitness in February 2024 for no less than $55 million. FitLab also owns RPM Training, another brand popular in the CrossFit community.

Barely a year after that acquisition, FitLab filed for Chapter 11 bankruptcy protection. That process allows a company in the United States to restructure its debts under court supervision while continuing to operate.

For CrossFitters, this is relevant because the AssaultBike is a fixture in many boxes and competitions worldwide. Whether the production and delivery of these machines will be affected is now the pressing question.