Hyrox founders invest in fitness competitor XENOM

Hyrox has announced a strategic partnership with XENOM, an emerging fitness event that describes itself as 'the decathlon of fitness'. The partnership was announced on Wednesday and signals that the popularity of large functional fitness competitions shows no signs of slowing down.

Hyrox founders Christian Toetzke and Moritz Fürste are personally investing in XENOM and will join its board of directors. They bring their years of experience with mass-participation sporting events directly to the new concept.

For Dutch Hyrox fans, this is an interesting development. The involvement of the Hyrox founders suggests that XENOM is set to become a serious new player in the world of functional fitness races, a market that has grown considerably in the Netherlands in recent years.

Whether XENOM will also become active in the Dutch market remains to be seen. The coming months will reveal how ambitious this new fitness concept is, and whether it will complement or compete with the existing Hyrox circuit.