Hyrox back in founders' hands after L Catterton acquisition

Christian Toetzke and Moritz Fürste, the two men behind Hyrox, are back in charge of their own company. Through a consortium led by investment firm L Catterton, they repurchased the majority of shares from Infront Sports & Media last week.

This marks the third ownership structure in the history of the fitness brand. Hyrox was originally founded by Toetzke and Fürste, later lost its controlling stake to Infront, and has now returned to its roots.

The deal received remarkably little coverage in the sports media, partly because the news was overshadowed by other events in the fitness sports world. For the Hyrox community, however, it is a significant development, as the founders' vision will once again lead the company.

Whether this change of ownership will have consequences for the competition format, the growth of the event in the Netherlands, or partnerships with sponsors has not yet been announced.