NOBULL reaches billion-dollar valuation after new investment

American sports brand NOBULL has closed a new investment round. Dynasty Financial acquired a stake of 3 percent in the company, based on a total valuation of one billion dollars.

NOBULL is owned by entrepreneur Mike Repole and former NFL star Tom Brady. Repole acquired the brand in July 2023, after which its value grew explosively in a relatively short period of time.

The investment is notable news for the CrossFit world, as NOBULL has been one of the most recognizable brands in the sport for years. The brand has a prominent presence at major competitions and is popular among many CrossFitters for its footwear and apparel.

Alongside the investment, NOBULL is also launching its own nutrition line. This expands the brand's activities further beyond the traditional apparel and footwear market.