Born Primitive enters the footwear market with its first running shoe for Hyrox athletes

Popular CrossFit apparel brand Born Primitive is venturing into the footwear market for the first time. With the launch of the Pursuit 1, the brand aims to capitalize on the explosive growth of Hyrox, a sport that combines functional fitness elements with running.

Born Primitive describes the Pursuit 1 as a versatile and well-rounded shoe, designed to meet the specific demands Hyrox places on athletes. It is the latest addition to a rapidly expanding range of hybrid shoes developed specifically for this type of competition.

Born Primitive is not alone in spotting the opportunity. Several brands have released Hyrox-focused shoes in recent years, underscoring how seriously the sport is now being taken by the fitness industry. For Hyrox fans, the options on the market have grown a little wider.

Whether the Pursuit 1 will be available internationally and what its price point will be has not yet been announced. Functional fitness athletes looking for a new shoe for their next Hyrox race will certainly be keeping a close eye on Born Primitive.