Hyrox founders reclaim majority stake in their own brand

The two founders of Hyrox, Christian Toetzke and Moritz Fürste, have announced that they once again hold a majority stake in the brand. They made the announcement on Tuesday through an official statement.

Since its founding, Hyrox has grown into a global phenomenon, with 13,000 affiliated Hyrox gyms now spread across the world. The brand has also built strong partnerships with parties such as PUMA, Centr and Red Bull.

The founders retaking the helm could have significant consequences for the direction of the brand. For the rapidly growing Dutch Hyrox community, this news is relevant because strategic decisions about the competition format and the growth of the network now rest directly with the people who conceived the concept.

Hyrox is attracting more and more participants in the Netherlands and is steadily growing as an alternative alongside CrossFit. With the founders back in charge, the focus on the original vision behind the competitive training format appears to be getting a renewed boost.