Hyrox founders regain control of their own company

Christian Toetzke and Moritz Fuerste, the two founders of Hyrox, are regaining controlling interest in their own company. To do so, they are buying back the shares previously held by sports marketing firm Infront.

The buyback is made possible in part by investments from L Catterton and WndrCo. Toetzke confirmed this in an exclusive interview with Hybrid Fitness Media.

The deal means the founders are back in the driver's seat at the world's fastest-growing fitness race format. For the Hyrox community, this is an important signal about the future direction of the event.

Toetzke and Fuerste also confirmed the role of Xenom within the organization. Further details have not yet been released.