Hyrox founders regain majority control in billion-dollar deal

Hyrox founders Christian Toetzke and Moritz Fürste are on the verge of regaining majority control of their fitness brand. Sources indicate the transaction is expected to close in early September.

The deal values Hyrox at between 700 million and 1 billion dollars. Rumors about this acquisition have been circulating since late May.

The enormous valuation underscores how rapidly Hyrox has grown in a short period of time. The brand has become one of the fastest-growing fitness competitions in the world, including in the Netherlands.

With the founders back at the helm, it could influence the direction and growth of the event across Europe.